Tóm tắt: In this book they give concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising on both advertisers and the people they seek to influence. The book will focus on three current examples: - "Advertising" is in the throes of a transformation that calls into question its most fundamental concepts, but very few marketers are doing anything different to adapt. - Marketers cannot simply continue doing what they've been doing and expect to succeed
THƯ VIỆN KHOA HỌC TỔNG HỢP THÀNH PHỐ HẢI PHÒNG
Địa chỉ: Số 213A Lạch Tray - Ngô Quyền - Hải Phòng
Điện thoại: 0225.6260927 - Email: thuvienhaiphong@gmail.com
